Unfortunately their laudable modesty can often lead to the unduly unassuming apple being unfairly underestimated or misunderstood.
At Cawston Vale, we passionately believe apples are the ‘real deal.’ As quintessentially English as marmalade, grass stains in Summer, Doctor Who, crabbing in rock pools and rubbing linseed into willow.
In a world where good eating and drinking is thankfully back in vogue, we feel a deep-seated responsibility to champion the often under-appreciated apple against the pushy, over-bearing orange and a feisty new generation of fancy fruits, including blueberries, pomegranates and alluring açai.
Remember
‘In many cultures the humble apple was considered the most mystical of all fruit. Over the centuries they have come to be associated with many things: immortality (Avalon – The apple isle), fruitfulness, offerings or distractions in suitor contests, cures, love charms, tests of chastity, a means of fortune telling, an all-round magical object.’
Excerpt from Apple Games & Customs – Common Ground (the UK’s pre-eminent apple charity)
Indeed, without wishing to tarnish the hard earnt reputations of others, where exactly would the likes of King Arthur, Aphrodite, Hercules, Isaac Newton, Pomona, & William Tell be now without the indispensable intervention of the unassuming apple?
Latest News
Apple & Rhubarb Wins Again!
Its been a good few months for us at Cawston Vale. After winning at the Q Awards, Apple and Rhubarb has done it again and bagged a Grocer Branded Excellence Award. The Grocer...more
Apple Juice Can Help Fight Alzheimer's
New research published by the Journal of Alzheimer's Disease suggests that apple juice could help in fighting Alzheimer's. Experiments on mice at the Centre for Cellular...more
Apple & Rhubarb Shortlisted for another Award!
Just days before winning the coveted Q Award, Apple & Rhubarb has been shortlisted for the Grocer Branded Excellence Awards! These awards recognise the most outstanding products...more
